An isolated profile photo of J. Amelia Caceres. She is looking toward the camera.

J. Amelia Caceres

Lead Product Designer at Wisetail

Designing with empathy is designing for impact.

I'm a user advocate, product designer, and web developer. I'm committed to building human-centered design cultures that involve the people we're designing for at every step of the process.

Three screens showcasing the learning content builder, and the learner experience course landing page, and course content with a course progress tracker.

2025

Learning Content Builder

UX Research, Usability Testing, Journey Mapping, UX/UI Design, Prototyping

See Project

New Post!

Innovation Without Fragmentation

Managing the healthy tension between designers and engineers when it comes to innovation. Building better products together, without compromising coherence.

Read It!
A laptop and phone showcasing the Multimedia Resource Library builder and its corresponding app. The builder allows administrators to build a content library, which is the accessible to their end-users via an app.

2024

Multimedia Resource Library Builder & App

UX Research, Usability Testing, Journey Mapping, UX/UI Design, Prototyping

See Project
Screenshots showcasing the dashboard of a learning management system containing several widgets with actionable insights.

2023

Data Visualization Dashboard

UX Research, Usability Testing, Journey Mapping, UX/UI Design, Prototyping

See Project
Four phones showcasing the IRA Financial app. On the dashboard, clients can see their portfolio value, trends, and more options. The other screens show a 'Getting Started' flow, resulting in the suggestion of a retirement strategy based on client responses.

2022

IRA Financial App

UX Research, Journey Mapping, UX/UI Design, Prototyping

See Project
Phones and a laptop showcase the IRA Financial Website design, along with its mobile version.

2018–21

IRA Financial Websites

Rebrand, Information Architecture, Wireframing, Design, Site Transfer, Development

See Project
Phones and a laptop showcase the Pension Investors Website design, along with its mobile version.

2020

Pension Investors Websites

Rebrand, Information Architecture, Wireframing, Design, Development

See Project

Updated by J. Amelia Cáceres in 2025 | jessames.caceres@gmail.com