J. Amelia Cáceres

Profile

User advocate, product designer, and web developer. Committed to building human-centered design cultures that involve the people we're designing for at every step of the process.

Seven years of experience in UX/UI and product design and a master’s in technical communication focused on digital design.

Skills

Design
Design Thinking, Design Systems, Human-Centered Solutions, WCAG, Journey Maps, User Flows, Personas, Jobs to be Done, Wireframes, Prototypes

Design Tools
Figma, Sketch, Adobe (XD, InDesign, Illustrator), Zeroheight, Miro, Usability Testing (Hotjar, PlaybookUX)

Development
HTML, CSS, JS, WordPress, Scrum, Kanban, JIRA

Education

MA Technical Communication
Focus: Digital Design
Auburn University
2016

Experience

Intertek Wisetail; Remote

Lead Product Designer | April 2024–Present

Drive end-to-end product design across multiple initiatives, shaping strategy, vision, and execution for a growing B2B platform.
Deliver high-impact solutions that improve client satisfaction and engagement, backed by usage analytics and direct feedback.
Establish and uphold direction and shared design standards to ensure consistency and quality across distributed teams.
Leverage generative AI tools to accelerate ideation, wireframing, and UX copy, reducing time-to-concept and improving alignment.
Maintain a lean usability testing workflow combining qualitative in-house testing with tools like Hotjar and PlaybookUX for faster, data-informed iteration.
Proactively identify UX opportunities that drive long-term usability and adoption.
Lead design system development and governance, ensuring smooth collaboration and scalable design delivery across teams.

Senior Product Designer | Mar 2022–April 2024

Established a usability testing practice from scratch, introducing lightweight, repeatable methods that elevated design quality and stakeholder trust.
Collaborated cross-functionally with engineers, PMs, and client-facing teams to develop thoughtful, user-centered solutions across web and mobile platforms.
Conducted UX research to inform design decisions and validate solutions in partnership with real clients.
Delivered wireframes, user flows, mockups, prototypes, and specs across multiple platforms (iOS, Android, Web), supporting development.
Supported and guided fellow designers through design reviews, solutioning meetings, and knowledge sharing.

IRA Financial; Remote

UX/UI Designer, WordPress Developer | Feb 2018–Mar 2022

Led company-wide rebrand, establishing a new visual identity and brand guidelines used across digital and marketing channels.
Designed and developed responsive websites using WordPress, improving performance, SEO, and lead conversion in alignment with new brand strategy.
Architected move to WordPress, restructuring content and site map.
New design, content, SEO, and landing pages for Google Ads campaign resulted in improved site visits and sales.
Designed customer-facing mobile app in collaboration with internal stakeholders and offshore dev teams, improving usability and feature clarity.
Partnered closely with retirement specialists to translate complex financial workflows into intuitive user experiences.
Developed and optimized landing pages for paid campaigns, leading to measurable increases in site traffic and conversion.

Pension Investors; Remote

UX/UI Designer, WordPress Developer | Jan 2020–Feb 2021

Led company-wide rebrand, establishing a new visual identity and brand guidelines used across digital and marketing channels.
Led the redesign and development of three corporate websites using WordPress, creating a unified brand presence and improving usability across devices.
Architected move to WordPress, restructuring content and site map.
Delivered measurable improvements in site visits, engagement, and conversions through SEO, visual redesign, and information restructuring.
Directed the design of marketing and outreach materials to ensure consistency in branding and messaging across print and digital.