Experience

Intertek Wisetail; Remote
Lead Product Designer | 2024-Present
Senior Product Designer | 2022–2024

• Lead design projects and influence design strategy, practices, and outcomes.
• Deliver solutions that work and demonstrably increase value.
• Establish and maintain cross-functional design system process.
• Establish user experience research and usability testing process.
• Solution with cross-functional teams, advocating for users.
• Formulate and conduct UX research and usability studies with client base.
• Document and communicate designs via wireframes, mockups, user flows, prototypes, and other deliverables for multiple platforms. (iOS, Android, Web, etc.)
• Collaborate with and advise other designers on product solutions.
• Facilitate and participate in design reviews.

IRA Financial; Remote
UX/UI Designer | WordPress Developer | 2018–2022

• Rebranded company. Directed the design of marketing and general company materials (designing when needed), ensuring brand and messaging consistency.
• Designed, developed, and maintained company websites. Made with a builder, HTML, CSS, and some JS for custom functionality. Optimized for search engines, speed, performance; integrated Google Analytics.
• Architected sites' move to WP, restructuring content and site map. The improved design, content, and SEO resulted in improved site visits and sales.
• Designed landing pages for Google ad campaigns. Performed A/B testing for ad campaigns to inform designs and impprove sales.
• Designed and regularly updated the UI for company app with attention to client feedback. Collaborated with a retirement specialist and an offshore developer team to continuously improve user experience.

Pension Investors; Remote
UX/UI Designer | WordPress Developer | 2020–2021

• Rebranded company. Directed the design of marketing and general company materials (designing when needed), ensuring brand and messaging consistency.
• Designed, developed, and maintained 3 websites. Made with a builder, HTML, CSS, and some JS for custom functionality. Optimized for search engines, speed, performance; integrated Google Analytics.
• Architected sites' move to WP, restructuring content and site map. The improved design, content, and SEO resulted in improved site visits and sales.
• Designed landing pages for Google ad campaigns. Performed A/B testing for ad campaigns to inform designs and impprove sales.